12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Relationship Building Skills
Friday
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September 
27
 at 
7:00pm
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Relationship Building Skills

In the workplace, relationship building skills particularly are crucial for getting along with colleagues, building a strong team and creating a good sense between you and your colleagues. Many companies go about this process the wrong way. Some employers find out too late that the company's culture and team dynamics do not support a healthy relationship. Such companies may end up losing valuable staff members who then move on to greener pastures. Other times, companies make the mistake of hiring the wrong people who don't fit well with the rest of the team.

The good news is that there are many effective ways of developing effective relationship building skills in employees. A good sales training program will help identify the right skills to learn and practice. This then becomes the basis for creating lasting, beneficial relationships that lead to professional growth.

Good relationship building skills start long before you ever step into the workplace. You should spend time with people. This means spending time with colleagues, visiting, talking to friends or family members. While this sounds easy, it is far from it because human beings are social creatures. Our behaviours, reactions and interactions in the world affect our relationships.

The challenge is therefore to learn how to engage with other people to improve your relationships with them and boost your careers. You can also use relationship-building skills in the workplace by creating your own workplace friendships. You don't have to sell anything to make a friend. All you have to do is talk to people, be friendly and take time to listen. Once you have developed good soft skills, you can use them to create rewarding workplace friendships.

There are many different soft skills you can develop through the intentional practice. The most important thing to remember is to develop just one at a time. When you try to train yourself to do too many things at once, you set yourself up for failure. You are much better off learning one skill at a time then trying to master all of them. However, if you try to master too many different soft skills at once you will end up being overwhelmed and will not be effective in your career.

One of the best ways to develop your relationship building skills is to immerse yourself in a new situation or activity. For example, if you work with clients on a regular basis you may want to give them a gift certificate so that they can buy something for themselves. However, do not give this gift certificate to everyone that comes through the door. Give it to those who have shown an interest or have done something that has been beneficial to your company.

Another great way to effectively build your relationship-building skills is to find opportunities to use your new skills for the benefit of others. For example, if you have developed some new skills as a counselor you may want to volunteer at a children's hospital. On the other hand, if you have developed new skills as a writer you might volunteer at a writers' center or take time to work with individuals who are trying to publish their first book. These projects will greatly positively impact the lives of others and will help you learn more about your life and your career goals.

Finally, it is imperative that you understand and follow any specific career development or sales training program that you participate in. If you do not fully utilize your skills and talents, you will waste your time and energy. If you do not participate in a specific career development or sales training program, you may be wasting valuable time that you could be using to further your career and education. Therefore, make sure that you completely understand the direction in which you wish to move in and follow every step accordingly. By doing so, you will be much more successful overall in your career, whether you are interested in continuing your education or pursuing a specific career path.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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